What is a domain?
Every website starts not with a company name or a logo, but with a domain name. So it’s important to understand what it is and how to choose one. Simply put, a domain is a “virtual” website address, which is a unique name made up of letters and numbers. A user should enter the name of a domain in the search engine or in the address bar in order to reach a resource.
What a domain name consists of
The rough concept of domain name is clear. However, you need to understand all of its components. To do this you can take the notional name of the site https:// www username eu. You begin with the end of the name. It is here that the top domain, indicating the country in which the site is registered. In this case “eu” stands for European Union.
Also, there are other characteristics of first-order domain:
- gov – government resources;
- info – information;
- com – commercial.
Next comes the second order domain. Most often it is just the name of the site. The example is “username”. The letters at the beginning of the domain are still to be understood. Http:// and www are prefixes or introductions. However, in modern browsers you can enter a domain name without them. The user will still be redirected to the desired site.
Features of the choice of domain name
This is a very important and responsible step in creating the site. After all, in a short alphabetical designation should hold the basic information about the resource. In addition, the difficulty lies in the fact that most of the beautiful and easy to remember the name has long been occupied. Therefore, you will have to follow the basic recommendations for the choice of the domain name:
- Uniqueness. An important parameter to which you need to pay attention in the first place. You need to come up with an original name for the domain that users do not confuse it with another. In addition, it must be quickly remembered by users.
- Ease of perception. The name should be easy to pronounce. It is also worth bearing in mind that the name has to be easy to read in other countries, if the intention is to go global.
- aesthetics. The domain name must not only sound good, but also look good. This is needed for printing business banners, brochures and booklets.
- unambiguity. The name must be such that the client understands exactly what is offered on the website. In addition, you must eliminate the possibility of ugly perception of the name. As an example, consider the domain of one of the options Ebay. It is written as follows – AuctionShit com. As you can see, wrong spelling changes the meaning and sounds obscene.
How to choose the perfect domain to promote
It is important to know in order to name the site was on the first lines of search queries. Therefore, the domain name should be chosen to best match the user’s query. For example, if you enter in the search box “new buildings United States,” the first request will be the site “buildings-us.com. Consequently, you need to choose a domain name so that it includes the query. But this is not a complete solution. The fact is that the site must match the name. Therefore, it is worth understanding that if the domain name is “car hire”, but in fact there will offer cleaning services, the first lines of search resource will not appear.
In addition, before choosing a domain name is not superfluous to study its history. The fact is that the domain is not given to companies for permanent use. It is “leased” and every year it is renewed. However, it often happens that the owner stops paying and the domain name becomes free. In this case, it can be purchased by another user. However, it is worth checking whether this address is a site with bad content. You can check the history on special resources.