How to use webinars to attract new customers?

A webinar is a live broadcast in the form of a course, training or a thematic meeting. Broadcasters broadcast the image using a webcam and video streaming tool, and recipients (viewers) receive it via YouTube or a link to another website that publishes the broadcast progress.

What is webinar marketing?

Webinar marketing is a type of marketing based on presenting content and driving customers to a brand through webinars. This type of marketing has a very original and attractive form, which is effective and allows you to attract many new people to our brand.

Webinar marketing can be used to acquire new customers, retain existing customers, or promote our brand. You can use this style of promotion in various industries. Currently, webinar marketing is not widely used for brand promotion, although the situation is changing dynamically. It is possible to carry out this type of marketing yourself or outsource it to marketing agencies that have an increasingly wide offer of this type.

Webinar marketing can target a wide range of audiences. This style of promotion can also be implemented in a situation where you are individuals, such as bloggers, as well as a small company or a globally recognizable brand. You can also use it as an adjunct to other company promotion channels or as a primary marketing tool.

What are the benefits of hosting webinars?

Webinar marketing has many benefits that we can use to promote our own brand. One of them is an attractive form of delivering content to recipients. A form of “live” communication and discussion will attract many people to our brand. Some of them will want to check out how the meeting goes, out of curiosity, while others will look for knowledge presented in a practical way. Webinars can also be easily advertised to the general public, for example by posting them on YouTube, which is a site with a huge number of active users.

Conducting webinars on the technical side is not difficult and does not require additional knowledge. It is possible to hold them on a small budget, for example with a webcam, and if we have a much larger budget, we can offer a more advanced meeting – for example, in a recording studio or in a conference room, surrounded by several cameras transmitting a live image.

Webinars are a quality form of content marketing that is in high demand these days. Thanks to this, we will have a positive impact on the image of our own brand, online store or thematic site. Many people, if they attend such a meeting or course, will see us as a professional and trustworthy company. Another advantage is the ability to publish a long recording as a video and promote it, for example, on a YouTube channel, which will be regularly visited by many people to check if we have published the next parts of the webinars.