How to write SEO-optimised texts for a website?

It has long been known that the content of websites is important to search engines. It is no surprise that pages with interesting content reach higher positions in Google search results. It is these pages that exhaust the topic and answer users’ questions. There are specific techniques that can help you improve Google’s robot rankings for such content.

Writing valuable text for websites is quite a challenge. The person writing such text must ensure that the content is not only of interest to the reader, but is also optimised for the search engine robot, who will certainly visit the indexed page.

With effective SEO texts, you can improve the site’s visibility in search results. You can also provide potential clients with various relevant information, which will attract valuable traffic to your website.

The importance of SEO text idea

Without the right idea, it is impossible to write a text that meets the above requirements. It is worth paying attention to the information that potential customers are looking for, as well as thinking about your expertise. It is worth referring to competing websites for inspiration.

When choosing a topic, you should monitor the popularity of related keywords – it is recommended to use the Google Keyword Planner tool to analyse them. It is a good idea to choose keyword phrases that make it easy for users to find the text among many other content on the Internet. You should focus on two or three main keywords that are relevant to the topic of the article.

You should not go overboard with the number of keywords in your content, as oversaturation is evaluated negatively by search engines. Also, text that is a group of keywords will not read well and will not provide much value to the user. Keywords should be placed in the title, subheadings or specific paragraphs.

Editing content for SEO

Before writing text, know your target audience. If the site has been created for professionals in an industry, technical language may be used. Articles intended for people who are not versed in the subject should be written in as simple and clear language as possible. It is worth paying attention to several important elements.

– Proper layout and formatting of the SEO text. The quality of the content is important, but the proper formatting and structure of the text should not be forgotten. Positive results are achieved by creating texts divided into paragraphs, with subtitles and bulleted lists. All of this is pleasing to the eye and easy to read. Optimised text markup is also positively evaluated by search engines.

– SEO-compliant text optimisation. Correct optimisation according to SEO principles is an important issue. The first thing to pay attention to are the key phrases and the appropriate saturation of the text with them. It is recommended to include such phrases, as well as their variants and synonyms in every paragraph of the content you create.

There is no point in placing them in an unnatural way – readers will think it’s a mistake and Google will consider such content of low quality. Creating a unique introduction – the lead – is very important. Some systems create it by copying the first sentences of the text. This is a pretty serious mistake, leading to detection of duplicate content. So make sure you edit the introduction.