Internet promotion for beginners: 9 types of advertising

Small businesses have now been given a good chance to grow. With the departure of well-known brands, it has become much easier to offer your product. However, it should not be forgotten that advertising is an important success factor. Therefore, you need to be aware of the main ways to attract attention to your products and services.

Contextual advertising

A type of advertising that appears in search engines. Potential customers make a query in their browser. An advertisement is displayed in an advertisement block. In this case, the advertiser pays only when the user has clicked on a link to the site.

This method is one of the best, when you need to quickly attract customers. It should be understood that contextual advertising needs to be set up by Google.

SEO promotion

A way to get your site on the first lines of search queries, but not as an advertisement, but as a real output. But in order to do so, a website must be properly optimized for SEO. In order to do this, the content must be as relevant as possible to the queries of potential clients.

The main advantage of this method is the long-term effect. Getting the site into the top queries ensures that it will remain there for a long time. But this method has disadvantages. The fact that the effect and get on the first lines of search query will be obtained only after 4-5 months of hard work.

Targeted advertising

Users of any social network saw the various ads on the side or strip. They are targeted ads aimed at a certain circle of people. For example, you can set up a display for men or young people, for people with children or motorists.

Content marketing

A different option from the others, which is not aimed at advertising but at providing useful information on their products and services. It can be articles or video reviews that allow customers to draw attention to you.

You can do content marketing on several popular platforms:

1. Youtube.
2. Thematic media.
3. Training and webinars.
4. Blogs.

It is worth realising that you can only engage in content when you need an effect in the long term.

E-mail marketing

This is a well-known spamming of email databases of potential clients. The advantage is the ability to configure the automatic sending out at certain intervals. Cons of the method is also enough. Firstly, it is necessary to collect the database of addresses, but it is forbidden by law to use someone else’s. Second, nowadays most users don’t read spam mails. They only pay attention to them if the mails are relevant to their current needs.

Noticeboard

You can submit your ads for goods or services on the main websites: Avito, Yula and others. You will find that the cost of your ad is low and a large number of people will see it. Free notice boards are also available. The disadvantage is that it will take a long time to place a large number of ads.

Marketplaces

The best known marketplaces at the moment are Amazon, Wildberries, Aliexpress. They collect offers from thousands of different companies. Of course, the marketplaces charge a certain fee for providing customers, but this option is justified. For example, Amazon charges 2% of the value of goods sold but significantly increases the number of potential customers.

Internet directories

This is a variant of free online advertising. Competition here is very high and relying only on this method of promotion is not worth it. But pay attention to it just worth it. This is free traffic and people looking for specific products and services.

Couponers

Couponators are sites where services and products are offered at a discount. These resources are not very popular right now, but they should not be discounted. Some users still monitor coupon sites in search of discounts.

To successfully promote products and services, you should pay attention to the maximum number of advertising options. This is the key to a successful business.