Email marketing

Email marketing is a standalone option for engaging with potential customers. When done correctly, it succeeds in capturing the attention of users. However, some people mistakenly do not pay proper attention to email. But the truth is that many business people check their inbox regularly. Therefore, email marketing can be used to find a target audience. Of course, it is easier to use social media for newsletters. However, it is email that people prefer for business correspondence.

Types of email marketing

Among the main types of email marketing there are several options:

1. Sales email marketing. The emails are characterised by a rather active solicitation of the customer to buy a product or service. Additionally, discounts or promotions targeted at the user are offered. Usually such mailings are made to the existing customers of the company.
2. Information email marketing. Also aimed at the customer’s purchasing power. However, it additionally offers useful information about the company or product. For example, if you are selling televisions, you can send out a mailing about the types of appliances and the features of their choice. Users will study this information and learn about your product.
3. Mixed email marketing. Combines both of the previous elements. That is, you can send out useful information and attach current promotions and discounts to it.

Types of emails and newsletters

The newsletters themselves can also be of several types. It is worth familiarizing yourself with each of them:

1. Transactional mailings. Mailings are made when the user came to the site, studied the products, but did not make a purchase. A letter is sent to his mail as soon as possible and attracts him to buy the product.

2. Announcements. Notify the customer about future events. As a rule such letters have minimum information and only indicate place and time of the event.

3. Promotional mailings. These contain information on discounts and promotions, new product arrivals.

4. Triggers. A variety of informational email marketing that is a series of letters that provide information about the company’s activities, advice and recommendations on the selection of products.

5. Informing. Used when the user has not visited the website or made purchases for a long time. It is a reminder including a list of shops, product catalogue and the availability of current promotions.

The main features of email marketing

The main features of email marketing are:

1. Budget-friendly service. It is enough to set up an Internet mailing list and then you only have to spend on the service itself.
2. Availability of feedback, as well as the ability to convey important information about your products or services to your customers.
3. Creating your own database of real customers.
4. The ability to do mailings based on personal preferences of users.

However, this method has some disadvantages. The main one is the high probability that the email will end up in the spam folder. However, there are many more pros and there are plenty of tools to eliminate the disadvantages.

Of course, email marketing is not the most popular way to promote products. However, it is quite effective and competitive. It cannot solve all problems, but it can be a stepping stone to success.